Best Time to Post on Facebook (Every Day of the Week, 2026)
By PostMax Team · Updated · 7 min read
Quick answer
The best time to post on Facebook is weekday mornings (8–10 a.m.) or late afternoon into early evening, in your audience’s local time. Wednesday is the best day, and Thursday at 9 a.m. was the single best slot in Buffer’s study of 14 million posts. Weekends, and Sunday most of all, are the weakest.
On this page
We compared three recent Facebook studies: Sprout Social (nearly 2 billion engagements), Buffer (14 million posts) and SocialPilot (about 700,000 posts). The times below are where at least two of them agree.
Best time to post on Facebook today
Pick where your audience lives to see today’s times on your own clock.
Best times to post on Facebook for each day
| Day | Best times | How strong |
|---|---|---|
| Monday | 12 p.m. and 7 p.m. | Good |
| Tuesday | 8 a.m. and 6–7 p.m. | Strongest |
| Wednesday | 8–9 a.m. and 2–6 p.m. | Strongest |
| Thursday | 9–10 a.m. and 8 p.m. | Strongest |
| Friday | 7–8 a.m. and 1 p.m. | Good |
| Saturday | 9 a.m. and 9–10 p.m. | Weak; studies disagree |
| Sunday | 8–10 a.m. | Weak |
Best time to post on Facebook on Monday: 12 p.m. and 7 p.m.
Sprout Social names 12–1 p.m. and SocialPilot 12 p.m., so lunchtime is safe. Buffer’s Monday times are in the evening (7–10 p.m.), and SocialPilot also lists 7 p.m.
Best time to post on Facebook on Tuesday: 8 a.m. and 6–7 p.m.
A strong day. Buffer and SocialPilot both name 8 a.m. In the evening, Sprout Social’s window runs to 8 p.m., Buffer names 7 p.m. and SocialPilot 6 p.m.
Best time to post on Facebook on Wednesday: 8–9 a.m. and 2–6 p.m.
Buffer’s best day. Buffer and SocialPilot agree on 8–9 a.m., and Sprout Social’s 12–8 p.m. window overlaps SocialPilot’s 2–5 p.m. and Buffer’s 6 p.m.
Best time to post on Facebook on Thursday: 9–10 a.m. and 8 p.m.
Buffer’s single best slot of the week is Thursday at 9 a.m., and SocialPilot names 9–11 a.m. Sprout Social and SocialPilot also both list 8 p.m.
Best time to post on Facebook on Friday: 7–8 a.m. and 1 p.m.
Buffer’s Friday times are all early (6–8 a.m.), and SocialPilot also names 7 a.m. Sprout Social and SocialPilot both point to around 1 p.m.
Best time to post on Facebook on Saturday: 9 a.m. and 9–10 p.m.
The weakest day in Buffer’s data, and Sprout Social found no peak at all. SocialPilot names 9 a.m.; Buffer’s best Saturday times are 9–10 p.m.
Best time to post on Facebook on Sunday: 8–10 a.m.
Sprout Social calls Sunday the worst day for Facebook. If you post, Buffer and SocialPilot agree on Sunday morning, 8–10 a.m.
What 3 studies found
| Study | What it measured | Best days | Best times |
|---|---|---|---|
| Sprout Social (March 2026) | ~2 billion engagements, 307,000 profiles, Nov 2025–Feb 2026 | Tuesday, Wednesday; weekends worst | Tue and Wed 12–8 p.m.; avoid 4–7 a.m. |
| Buffer (October 2026) | 14 million posts, median engagement | Wednesday, Thursday, Tuesday | Thu 9 a.m.; mornings 7–10 a.m. on most weekdays |
| SocialPilot | ~700,000 posts from 50,000+ accounts | Monday–Friday; Sunday worst | A morning, midday and evening slot each day |
Morning or afternoon?
The studies split on the hour. Buffer’s data strongly favors mornings: most of its top weekday times are 7–10 a.m., and it found 12–5 p.m. the weakest stretch. Sprout Social’s data favors the opposite, midday to evening.
Find your own best time on Facebook
- 1
Open Meta Business Suite
Go to Insights, then Content, to see your recent posts and how each one did.
- 2
Sort by reach
Look at the posting times of your 10 best posts. Patterns show up quickly.
- 3
Check where your audience is
Insights → Audience shows your followers’ top cities and countries, so you know which time zone to use.
- 4
Test one new slot at a time
Keep your best time and try one other for two weeks, then compare.
Posting to Facebook and Instagram together
Many brands post the same update to both. Their best times overlap on Wednesday around midday and Thursday around 9 a.m., which are good slots when you post to both at once. See the best time to post on Instagram for its day-by-day times.
Meta Business Suite posts to both for free. To include LinkedIn, TikTok, YouTube, X, Threads or Bluesky in the same post, you need a cross-posting tool. Our guide on posting to all social media at once covers the options.
Schedule Facebook posts for the best time
Thursday at 9 a.m. is easy to miss when you’re running several clients. In PostMax you write the post, add photos or a video with a cover, and pick the exact minute. It goes out on time to your Facebook Page and any other platforms you choose, each with its own caption if you want.
Compare every platform: best time to post on social media.
Frequently asked questions
What is the best time to post on Facebook?
Weekday mornings around 8–10 a.m. and late afternoon to early evening, in your audience’s local time. Wednesday is the best day. Buffer’s single best slot from 14 million posts is Thursday at 9 a.m.; Sprout Social favors Tuesday and Wednesday, 12–8 p.m.
What is the best day to post on Facebook?
Wednesday, followed by Thursday and Tuesday, according to Buffer. Sprout Social also names Tuesday and Wednesday, and SocialPilot rates Monday to Friday above the weekend.
What is the worst time to post on Facebook?
Weekends, especially Sunday, according to Sprout Social, and the early morning hours from 4 to 7 a.m. Buffer found Saturday the weakest day.
What is the best time to post on Facebook on Sunday?
8–10 a.m. in your audience’s time zone, where Buffer and SocialPilot agree. Sprout Social found Sunday the worst day overall, so keep important posts for midweek.
Should I post to Facebook and Instagram at the same time?
You can. Their best times overlap on Wednesday around midday and Thursday morning around 9 a.m. Meta Business Suite posts to both for free, and a cross-posting tool can add your other platforms.
Keep reading
- How to Post to All Social Media at Once (Free and Paid Ways)The free ways, the paid way, and what to change for each platform so one post works everywhere.
- How to Manage Multiple Social Media Accounts (Without Losing Track)A 6-step system for running many accounts and clients, with an account list template and access steps for each platform.
- Best Time to Post on TikTok (Every Day of the Week, 2026)Today’s best time in your audience’s time zone, every day of the week, and what four studies agree on.