Best Time to Post on TikTok (Every Day of the Week, 2026)

The tool shows today’s best times for your audience. If your followers live in another time zone, pick it, and you’ll see the times on your own clock.

Put together, two windows keep coming up: mid-afternoon (2–4 p.m.) and evening (around 8 p.m.). That’s a good place to start before you have your own data.

The studies aren’t wrong. They measure different things:

• Different accounts. Sprout Social’s customers are mostly businesses and larger brands. Buffer’s users include more creators and small businesses, which may be why weekends score better in Buffer’s data.
• Different scores. Sprout Social counts total engagements, Buffer uses the median engagement rate, and Metricool ranks by views. A slot can win on one and lose on another.
• Different audiences. A student audience, a parent audience and an office audience are on TikTok at different hours.

So treat any study’s best time as a starting point, then test it with your own followers.

Use your audience’s time zone, not yours. Every time on this page is local time for the viewer. If most of your followers are in New York, “8 p.m.” means 8 p.m. in New York.

To see where your followers are, open TikTok’s analytics (in TikTok Studio, or from your profile on a business or creator account) and look at the Followers tab. It shows your followers’ top locations and the hours they’re most active.

Studies give you a start. Two weeks of testing gives you an answer for your account:

1. 1

   Pick two slots

   For example 3 p.m. and 8 p.m. on weekdays, in your audience’s time zone.

2. 2

   Post at each slot for two weeks

   Keep the type of video similar, so the time is the main thing that changes.

3. 3

   Compare after 3 days

   Check each video’s views and engagement three days after posting, once the first push is over.

4. 4

   Keep the winner, test a new slot

   Drop the weaker slot and try a new one, like Saturday afternoon or Sunday morning.

Less than on most platforms. TikTok’s For You feed keeps showing a good video to new people for days, sometimes weeks. Timing mostly matters in the first hours, when early views and likes help TikTok decide whether to show your video to more people.

A strong video posted at an average time will beat a weak video posted at the perfect time. Use the best time to give each video a good start, and post regularly so your followers know when to expect you.

The best times often land when you’re busy: 8 p.m. on a weeknight, Sunday morning, or the middle of the night when your audience is in another country. Scheduling solves it.

In PostMax you upload the video, write the caption, pick TikTok’s privacy setting and choose the exact minute. It goes out on time even when your laptop is off. You can post the same video to Instagram Reels and YouTube Shorts at once, with a different caption for each. Our guide on posting to all social media at once covers the video size that works everywhere.

Posting to more than TikTok? See the best time to post on every social media platform.